McKada takes on verbal harassment culture in Jamaica with her new single “Psst”

McKada takes on verbal harassment culture in Jamaica with her new single “Psst

 

Amplifying the voices of women who face daily abuse, from catcalls to insults when they don’t respond as expected.

 

Out Now via McKada Music

Distributed by Tuff Gong International

 

● WATCH THE OFFICIAL MUSIC VIDEO “PSST

 

 

For Immediate Release (February 14, 2025 – Kingston) – 

“Everywhere a just Psst… Pon Di Road a just Psst… When we walk a just Psst…Everyday a just Psst… me nah go gamble wid me peace of mind”

 

It takes a strong woman to call out what is often dismissed as a minor issue in Jamaica but is, in reality, a pervasive challenge faced by women every day. Recording artist McKada shows her strength and amplifies her voice with her powerful and impactful new single, “Psst.” This bold anthem confronts verbal harassment, a sensitive topic that reflects larger societal issues, including the alarming rise in violence against women, abuse, rape, and sexual assault.

 

Many women, including myself, have had to navigate these situations while simply going about their day,” McKada shared. There’s also a fear of being attacked if we choose not to respond. This song is my way of saying, “Enough is enough.”

 

Through her poignant lyrics, “mek mi tell yo dis straight, don’t follow me go a mi gate,me set the boundaries and you a try hate’ dem ya suppn’ ya mi could neva rate.” McKada conveys the frustration and struggle of women while demanding accountability, igniting an essential conversation about respecting boundaries.

 

Music has always been a powerful tool for addressing social injustices, and McKada believes ‘Psst’ is no exception. With its universal message and deeply personal roots, she hopes the song will resonate with listeners and impact change.

 

“Psst” is available now on all major streaming platforms through her own McKada Music and distributed by Tuff Gong International. Follow McKada on social media to stay updated on upcoming performances and new music.

 

 

About McKada:

Dynamic Jamaican singer-songwriter McKada is renowned for her rich, deep voice and ability to captivate any crowd with her ‘vibesy’ energy and seductive, feisty performances infused with her connection to the Creator.

 

Influenced by icons like Lauryn Hill and Papa San, she describes her sound as a unique blend of “sweet and spicy”- uplifting yet hard-hitting. From writing her first song at age 9 to being a Top 10 finalist in the 2019 JCDC Festival Song Competition, McKada has evolved into a bold artist whose music addresses themes of justice, spirituality, and love. Her single “Love Is Essential” truly reflects these values.

 

Whether online or in person, McKada remains connected with her fans and aims to make a significant impact on the cultural landscape of Jamaica and beyond. Her music serves as a platform for healing, understanding, and joy, reflecting her personal growth and deep connection to her faith.

 

She continues to push boundaries and inspire her listeners to be the change they wish to see in the world.

 

#     #     #